“In lieu of live shows, staging virtual performances across a variety of platforms has become a vital way to connect with your fans, and share who you are with new listeners. Spotify personnel detailed the aim of the three-part collaboration in a blog post, writing, With more artists pivoting to digital performances in light of COVID-19, the latest three-way initiative arrives at a time of utmost necessity for the music industry. Announced September 15, the new integration hosted on the streaming platform will enable Spotify listeners to discover digital event listings on artist profiles and in the “Concerts” hub.
Spotify has launched a new virtual event feature in partnership with Songkick and Ticketmaster.
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